about  

The people and ideas behind the light.

Matt Wills

Founder

Matt Wills

Matt works where growth marketing meets software. He started in sales at Yelp, learning what actually makes business owners say yes, and founded Luminous in 2020.

Today he leads the team that builds the systems businesses run on, from custom software to AI agents, and then goes and gets them customers.

In his off time he enjoys skiing, cycling, and traveling.

About Luminous

Build and grow, under one roof.

Most businesses hire one shop to build their website or software and another to market it, then spend months getting the two to work together. Luminous does both. We build the tools your business runs on, then put them to work bringing in customers.

01

Build

Custom software, websites, AI agents, and the automations that connect them, made for your team to run, not just handed over.

02

Grow

Branding, SEO, listings, campaigns, and analytics, aimed at the customers who are ready to buy.

03

One team

The people who build it are the people who market it, so nothing gets lost between the two.

let's worktogether

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